1. We love our work. This makes us search not for the easiest path to achievement, but for the best.

2. We are professionals. Our signature on a project means quality. Visual and technological decisions are applied from our experience and common sense of our work.

3. Content is initial. Design works on arranging of information, and not vice versa.

4. Web sites are made for people. We make web sites not for screen resolution and not for browsers, we make them for target groups.

5. Individual method. We stand for originality. It makes no sense to create something "someone already has", because it won't be noticed. But it is also senseless to run other extremes. There are formats that have proved their efficiency. Deviating from them is as unreasonable as trying to invent a five-wheeled car.

6. Confidentiality of information. We guarantee, that all customers' materials will be used for their project only. We never use any graphics from free or commercialthematic pictures catalogues as well.